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Archive for the ‘Online video’ Category

Online video consumption growing fast

Comscores latest
data for online video consumption in the USA shows it is growing fast. Google/YouTube
dominates as prefered delivery platform.

As more content owners release archive material and creat new original material consumption
is bound to grow even more. The growing expansion of netbooks will enhance mobile
consumption.

Some highlights from Comscore.

  • 78.5 percent of the
    total U.S. Internet audience viewed online video.

  • Average online video
    viewer watched 309 minutes of video, or more than 5 hours.

  • Average duration was
    3.2 minutes